CITV (formerly Children's ITV) was once a weekday children's block, now a separate channel as of 11 March 2006. The abbreviation first came about when a Central announcer accidentally used it while introducing the Summer morning programmes for children on Thursday 3 August 1989. The abbreviation became more commonplace in the early 90s when presenter Jeanne Downs used the name while giving the mailing address for competitions at the end of lineups. A new logo was introduced to better suit the abbreviation in 1991 before the channel was officially relaunched in 1998 as CiTV, removing the word Children's altogether.