CITV (short for "Children's ITV") is a British children's TV station from ITV Digital Channels Ltd, a division of ITV plc. The channel is aimed at children under 12 years old, broadcasting content from the current CITV library, as well as commissions and acquisitions.
The CITV channel is an extension of the original afternoon children's programming block shown on the ITV channel. First named "Children's ITV", the block launched on 3 January 1983 at 15:30. Some years later (following the launch of "Children's BBC", and its subsequent rebranding to "CBBC"), it adopted the shorthand name "CITV".
The CITV channel currently broadcasts from 06:00 to 18:00, however the channel broadcasts a Teleshopping strand weekday mornings between 06:00 and 06:30. The channel previously timeshared with ITV4 until 5 February 2008, until ITV4 expanded its broadcast hours to become a full 24 hour channel.
As a consequence it moved to the Mux space on Freeview originally held by ABC1, however this move meant that viewers in Wales would no longer be able to receive CITV on Freeview. On Freeview in Wales, the off-air caption read as "CITV will no longer be available in Wales from 5 February".